Tag Archives: Programme de fidélité
Royaume-Uni – Hippodrome s’associe à myVegas
Playstudios s'est associé à l'opérateur de casino britannique The Hippodrome, situé au cœur du quartier historique de Leicester Square à Londres. « Nous sommes ravis de faire nos débuts européens avec un partenaire exceptionnel », a déclaré Jeff Netzer, vice-président du développement commercial de PLAYSTUDIOS. « Nos jeux mobiles et sociaux myVEGAS bénéficient d'une base de fans mondiale forte et croissante. Alors ça…
Australie – Reef Casino va investir dans un programme de fidélité
Après l'échec de l'acquisition avec l'homme d'affaires hongkongais Tony Fung et Aquis Developments, The Reef Casino Trust, propriétaire et exploitant du casino de Cairns, cherche désormais à investir. Elle souhaite augmenter la fréquentation grâce à un nouveau programme de fidélité ainsi qu'à un marketing à Singapour et en Asie du Sud-Est. Le directeur général Allan Tan a déclaré : « Le…
China – Shoutz to help launch VLTs in two Chinese provinces
Shoutz, Inc. and China Netcom Technology Holdings Limited have signed an agreement to implement Shoutz’s Grand Rewards loyalty and second-chance platform and launch a video lottery program in two Chinese provinces. The Grand Rewards platform is an end-to-end solution for lotteries that can increase customer engagement, drive ticket sales and encourage brand loyalty. Shoutz and…
US – Caesars adds Live Events rewards to loyalty scheme
Caesars Entertainment has sweetened its Total Rewards loyalty program with the addition of TR Live Events. The enhancement to the gaming-entertainment industry’s leading loyalty program allows members to earn Total Rewards Reward Credits for purchases of tickets to shows, concerts and sporting events across the US Additionally, members will have the opportunity to redeem Reward…
US – Pinnacle enhances mychoice loyalty scheme
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US – Thunder Valley teams up with MGM to boost loyalty
Thunder Valley Casino Resort and MGM Resorts International are proud to announce a strategic marketing relationship to enhance their respective rewards programs, Thunder Rewards and M life, and benefits offered to loyal members. This marketing partnership creates reciprocal benefits for the loyalty programs of both companies. Thunder Rewards members will receive exclusive offers at MGM…
UK – Grosvenor launches Multi-Channel rewards scheme
Grosvenor Casinos is the first casino operator in the UK to offer a multi-channel rewards scheme following the launch of its popular Play Points programme across its online and mobile platforms. The announcement comes as the company continues to develop its multi-channel offering; giving yet another reason for customers to play with Grosvenor Casinos. As…
US – Hyatt and MGM form loyalty alliance
Hyatt Hotels and MGM Resorts are creating what they believe to be the largest loyalty programme in Las Vegas with Hyatt Gold Passport members able to earn and redeem Hyatt Gold Passport points at 12 iconic participating MGM Resorts destinations in Las Vegas, and M life members able to earn M life Tier Credits when…