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États-Unis – OPTX va analyser les données des joueurs du Saratoga Casino Black Hawk

OPTX, the Las Vegas-based tech company focused on analyzing complex player data to provide real-time insights and recommendations to casino operators, is proud to announce the addition of Saratoga Casino Black Hawk in Colorado to its portfolio.

Fondée en 2019 par d'anciens dirigeants de casinos, OPTX rassemble toutes les données des casinos, offrant aux opérateurs une vision innovante de leur activité. Disponible via des applications de bureau et mobiles, l'intelligence des données utilisée par OPTX crée des recommandations exploitables pour les opérateurs de casino, fournit des informations individualisées en temps réel pour garantir qu'aucun joueur exploitable n'est oublié et permet aux équipes de passer moins de temps à compiler les données et plus de temps à mettre en œuvre des stratégies. qui augmentent le nombre de visites, les revenus et la rentabilité.

A short drive from Denver, and surrounded by beautiful mountains, Saratoga Casino Black Hawk is one of Colorado’s hidden gems. Situated in the heart of town at the corner of Main Street and CO-119, the casino is outfitted with more than 400 slot machines, a wide array of table games and an all-new 1,400 square foot, state-of-the-art sports book powered by Betfred Sports.

“We are thrilled to partner with the talented team at Saratoga Casino Black Hawk. With the property positioned in a highly competitive market, OPTX will help leadership drive change through the platform’s insights and action,” said Brooke Fiumara, Co-Chief Executive Officer of OPTX.

“OPTX is going to be a transformative tool for our property helping us modernize the way we measure and manage our business. OPTX is a real time, end to end solution that does everything from player engagement to artificial intelligence-based recommendations for our slot floor,” said Tim Morrissey, General Manager of Saratoga Casino Black Hawk.

By incorporating OPTX, operators at Saratoga Casino Black Hawk will now have access to a diverse tool to understand their players and property better to drive an increase in revenue, profitability, and guest satisfaction.