Actualités des opérateurs

États-Unis – Les six plus grands opérateurs en ligne conviennent des premières normes de jeu responsable dirigées par l’industrie

The largest online gaming operators in the U.S. have come together to agree to the first industry-led responsible gaming standards.

The 12-point pledge is a commitment to principles of responsible online gaming and are recommended as the principles for an industry benchmark.

The announcement coincides with this month’s designation as Responsible Gaming Education Month by the American Gaming Association. The collaboration includes Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.

The 12 principles are derived from four core attributes – to participate only in legal markets that provide consumer protections, to strive to instil responsible gaming culture throughout our respective businesses, that all forms of online gaming should be a fun activity and enjoyed as a form of entertainment, and that whilst the vast majority of individuals can enjoy online gaming in a responsible way, some individuals need additional tools and support related to their gaming activities.

The 12 principles include a commitment to take active steps to prevent underage and excluded individuals from participating in any form of gaming. Operators commit to providing customers with informed choices about gaming through easily understood responsible gaming tools, and all entities will continuously conduct research to track the impact of this collaboration.

En outre, les principes incluent l'adoption et la promotion efficace d'une ligne d'assistance gratuite unifiée à l'échelle nationale pour le jeu responsable, et une publicité socialement responsable qui évite les images susceptibles d'attirer les mineurs dans son contenu marketing.

Other provisions call for “a shared responsibility approach to addressing problem gaming” and a commitment “to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups and partners” as well as customers to promote responsible gaming and address problem gaming.

The collaboration also commits to employee training and continuously monitoring operators’ respective responsible gaming programs and initiatives to ensure their compliance with applicable standards.

THE 12 PRINCIPLES

Les six opérateurs leaders du marché approuvent la déclaration suivante et les 12 principes pour un jeu en ligne responsable :

Nous, les signataires, nous engageons à respecter les principes de jeu responsable suivants dans toutes nos activités liées aux jeux en ligne et à encourager tous les tiers affiliés, y compris, mais sans s'y limiter, les fournisseurs de contenu, les influenceurs des médias sociaux, les comptes de médias sociaux et les ambassadeurs de la marque, à également respecter ces principes :

Nous prenons des mesures actives pour empêcher les personnes mineures et exclues de participer à toute forme de jeu dans nos produits ;

Nous aidons les clients à faire des choix éclairés concernant leurs jeux. Nous fournissons des informations faciles à lire sur la façon de jouer, fournissons des outils de jeu responsable, y compris des informations sur la façon d'accéder à ces outils et de les utiliser ; et fournir d'autres informations connexes, y compris des informations sur une ligne d'assistance gratuite, ainsi que des ressources pour ceux qui recherchent une assistance liée à leur jeu ;

Nous soutenons l'adoption et la promotion efficace d'une ligne d'assistance téléphonique gratuite unifiée à l'échelle nationale pour le jeu responsable ;

Nous respectons les normes applicables en matière de publicité socialement responsable, y compris le respect de toutes les lois et normes étatiques et fédérales applicables, et nous évitons d'utiliser des mineurs dans le contenu marketing. Nous n'utilisons que des acteurs et des représentants d'entreprises dans la publicité et les médias sociaux liés aux jeux qui semblent raisonnablement avoir dépassé l'âge légal pour jouer ;

Nous fournissons à nos clients des outils pour jouer de manière responsable, y compris, mais sans s'y limiter, des outils d'auto-exclusion, des limites de compte financières et autres ainsi que des historiques de paris des clients ;

Nous respectons toutes les règles et réglementations d'auto-exclusion et fournissons des ressources aux personnes qui choisissent de s'auto-exclure ;

We encourage patrons to set a budget that they can afford to and never play beyond their means, and not view gaming as a means to financial success;

Nous encourageons les clients à fixer des limites de temps et financières à leurs jeux et à s'y tenir, et non à chasser les pertes ;

We believe in a shared responsibility approach to addressing problem gaming and are committed to working with policy makers, academic experts and researchers, problem gaming treatment organisations, advocacy groups, and our partners as well as with our customers to promote responsible gaming and address problem gaming;

Nous soutenons le financement de la recherche factuelle sur les problèmes et le jeu responsable ;

We provide all applicable employees with responsible gaming training upon hire and regularly thereafter, in order to embed responsible gaming culture in our businesses and;

Nous nous engageons à évaluer et à surveiller en permanence nos programmes et initiatives de jeu responsable respectifs.

COMMENTAIRES

“Bally’s is proud to partner with all of the participating operators. We are committed to the 12-point pledge and it’s Bally’s and the industry’s responsibility to prevent underage gaming and provide education and safeguards,” said Robeson Reeves, President of Interactive at Bally’s Corporation.

Joshua Jessen, Chief Legal Officer at BetMGM, remarked: “Responsible gaming is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.

“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees, and the communities where we operate. We look forward to building on our work into the future.”

DraftKings’ Senior Director of Responsible Gaming Chrissy Thurmond, shared: “Essential to promoting safer play is a framework for operators to guide them in responsible gaming. DraftKings is pleased to be a part of this landmark effort that has culminated in the adoption of 12 responsible gaming principles across the participating operators – and that will benefit consumers around the United States.”

Martin Lycka, Entain’s Senior Vice-president for American Regulatory Affairs and Responsible Gambling, commended the collaborators for recognising a national need and committing their respective organisations to action.

“These principles mark an important milestone, and I am delighted other leading operators have joined us in this commitment to responsible gaming in the rapidly growing U.S. markets, as responsibility sits at the heart of our business.

“It’s truly a first for this market and a significant step for addressing problem gaming on a consistent basis.

“We have the research, the data, the partners—all the tools to establish an effective nation-wide code of responsible gaming principles. And we hope our industry and state regulators will join us in advancing these principles,” he said. “Our patrons deserve it.”

FanDuel’s Adam Warrington, Vice President, Responsible Gaming, added: “FanDuel is committed to collaborating and partnering with every participating operator, and our entire industry, on these 12 principles of responsible online gaming.

“Collectively, we have the privilege and opportunity to set the standard for what it means to be a responsible operator by leading from the front and collectively enabling our customers to enjoy our products, responsibly.”

Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts, said: “Responsibility has long been a core value at MGM Resorts and guides our leadership in the industry, and it’s vital for responsible gaming to be reflected in everything that bears the MGM name.

Having the industry come together with a unified approach and standards puts the best interests of our guests, customers, and their families at the forefront. It’s the right thing to do for our customers, our industry and our businesses.”