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Gibraltar – BtoBet unveils FTP offering for Euro and Copa América tournaments

BtoBet has teamed up with Imprexis Gaming to launch free-to-play promotions in the build-up to the Euro and Copa America tournaments.

The proposed free-to-play portfolio, covering both tournaments, provides operators with an opportunity to attract new players, whilst retaining their loyal fold of customers.

Originally scheduled to take place last year, UEFA was forced to postpone the Euro 2020 by a year due to the Covid-19 pandemic, with the tournament now set to be hosted in 12 different nations from the 11 June to the 11 July of this year.

The 2021 Copa América will take place concurrently with Euro 2020, with the tournament taking place in Colombia and Argentina from the 11th June to 10th July 2021.

The FTP promo offers as a basic correct score prediction game or can be entirely bespoke, including ‘prop bet’ style predictions such as: top goal scorer, team to qualify, number of corners, cards or fouls amongst others.

The games will also feature gamification elements such as leaderboards and jackpots. Leaderboards give each operator the option to offer further prizes and bonuses on individual game rounds, driving player engagement and acquisition.

BtoBet’s Chief Marketing Officer, Sabrina Soldà, explained: “Free-to-play games allow operators to find a more reasonable acquisition cost per player. Nowadays many operators allocate vast budgets in promotional play and bonuses, with the CPA per player reaching prohibitive levels.

“On the other hand free-to-play options not only offer bookmakers with a highly customisable tool in terms of content and localisation, but can simultaneously yield a much lower CPA.”

Danny Thomas, Founder of Imprexis Gaming, added: “Following a disruptive year for all live sporting events, bookmakers are keen to make up for lost ground and should be maximising the potential of these major sporting events.

“Free-to-play games are nowadays key to acquiring new customers. Even players who do not usually follow and are not enticed by sports can be convince to engage in new verticals.”