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Malta – Swintt appoints Per Hedén as Chief Product Officer

Swintt has announced the appointment of Per Hedén as Chief Product Officer.

Hedén has more than ten years’ experience in senior management roles with responsibility for product as well as IT and marketing, and has worked across a range of sectors including healthtech, ecommerce and data management, as well as online gambling.

Hedén’s main responsibilities include developing ways to improve the player experience across the future games to leave Swintt’s production line and has been tasked with building out the product team with more top talent and to optimise product processes.

David Mann, Chief Commercial Officer at Swintt, commented: “I am delighted to announce Per as our Chief Product Officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes.

« Per travaille avec Swintt depuis plusieurs mois et a déjà eu un impact sur nos jeux et sur l'expérience que nos machines à sous et nos titres de casino en direct offrent aux joueurs. En tant que CPO, il continuera d’influencer la direction que nous prenons en matière de développement de jeux et la manière dont nous élevons l’expérience du joueur.

Son expérience dans le secteur iGaming comprend un passage de deux ans en tant que directeur des produits chez Yggdrasil Gaming et une période en tant que consultant senior en stratégie chez GAN. Il a rejoint Swintt pour la première fois en octobre 2021 dans un rôle de consultant similaire, mais a désormais été nommé au poste de CPO à temps plein.

Per Hedén, Chief Product Officer at Swintt, added: “I am delighted to be joining Swintt at such a pivotal stage in its growth journey and having recently been crowned Rising Star in Casino Innovation and Software at the SBC Awards.

“I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally.”