interactif

Romania – Enteractive launch plug-and-play platform in Romania

Enteractive has announced the launch of their (Re)Activation Cloud plug-and-play platform for the Romanian market, boosting conversions of lapsed or dormant players for operators in the country.

Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations – of the player conversations conducted by Enteractive on behalf of clients, around 75 per cent of those contacted were interested to chat, with one per cent opting out from further calls.

“Our teams love working on the Romania market, reporting both high answering rates, reaching 50 per cent, and long conversation duration that is 38 per cent higher than average,” commented Bartek Michalek, Enteractive’s country manager for Romania.

“We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”

Enteractive is established in a number of European markets, with clients such as Betsson, GiG, and Kindred using the (Re)Activation Cloud platform.

Mikael Hansson, Enteractive founder and CEO, added: “Romania is a world of opportunity for our clients and the iGaming sector in general. We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”