esports

UK – Pariplay partners with BoyleSports in latest Fusion expansion

NeoGames subsidiary Pariplay has partnered with renowned operator BoyleSports in a multi-jurisdiction agreement.

The deal sees proprietary content from the Wizard Games portfolio, as well as products from the Fusion^® platform, go live across Boylesports’ offering in the United Kingdom and the Republic of Ireland.

The agreement will further scale to include more titles from the 14,000 strong aggregation platform, as well as more territories

It is the latest in a string of commercial successes for Pariplay, which has gone from strength to strength in recent years. The provider recently announced the launch of a brand-new Client Area, designed to give partners worldwide an easier route to assets than ever before.

L'offre Fusion de Pariplay comprend plus de 14,000 100 jeux provenant de plus de XNUMX fournisseurs, ainsi qu'une suite complète d'outils de conversion et de rétention de back-office qui améliorent la valeur des joueurs, notamment les tournois Fusion, Raffle Rocket et Spin that Wheel.

Andrew Maclean, VP of Sales at Pariplay, said: “We’re delighted to partner with BoyleSports, a supremely well-known brand across the UK and Ireland. Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion platform, and we are confident it will be a game changer for the BoyleSports casino offering.”

Steve Payne, Gaming Director at BoyleSports, said: “Pariplay’s offering consists of some of the premier titles from across the industry, fitting a huge variety of player preferences. We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond. This is an important deal for us as we look to bring great content to diverse audiences, and we’re confident it will be a success for all parties involved.”